COMPETITION TIME FOR BFW

Ok, so things just upped its game slightly!There are a variety of shows taking place at Brighton Fashion Week with a series of multiple talent and only three will get chosen to receive an award. It would be lush if events like these hosted more awards to motivate drained, exhausted designers like myself for working endlessly- living off redbull and garbage food.

I have managed to put together a whole collection in just over a month. This for anyone who knows me is a big achievement and accomplishment. I give myself due, im not the MOST organised person but when I am im unlucky. Im the girl whose bobbin runs out when I have 10cm left to sew, the girl that cuts fabric on the wrong grain, the girl who buys the wrong zip that the dress wont go over my ass....yes that's what happened today! *sighs*

I havent been to bed for two days now, im withdrawn. Im ugly. Im TIRED! I had to miss my last dress rehearsal today (the week) before the show!!! I stayed up completing everything last night for today only to find all trains to King Cross were non existent! Did I mention im unlucky! So yeah....

I came back to mine and tried it on myself to be faced with a few not to mention MAJOR dillemas that have now been added to my extended to do list. Dam you for being a bank holiday tomorrow, the markets wont be on surely?! Does anyone have the contact number for Shepherds Bush Market?? Jokes! arrhhh no sleep makes you somewhat dillerious! I have one member of the Lai sweat shop I need to recruit for a whole team. 

Hi All,

Hope you are well and looking forward to Brighton Fashion Week 2011!

The shortlisted designers will be announced at the VIP launch on the 31st May. The judges will then be watching the designers catwalk shows and will make a decision. The winner and runner up will be announced on stage at the Ready to Wear Show, Corn Exchange, on Saturday 4th June, times tbc. The winner will receive a 12 month mentoring programme worth £5000 and the two runner ups will receive a days mentoring programme .

Well done all and good luck we look forward to seeing your collections at the up and coming fashion weeks. Below is more information on this incredible opportunity, the prize and the judges.

Designer Mentoring Programme in association with Global Fashion Management 

Brighton Fashion Week has teamed up with Global Fashion Management who will offer one participating designer a mentoring programme worth £5000. Entrants will be judged by a panel of fashion and business experts who will     analyse designer profiles independently and make a decision based on levels of excellence in design, excellence in execution, excellence in presentation and excellence in innovation. Brighton Fashion Week and Global  Fashion Management will award the winner a 12-month mentoring programme worth £5000. The winning designer will receive the opportunity to gain field experience, build personal and professional skills, learn how to market and  sell their brand and to run their business more effectively and profitably at wholesale and retail levels. 

The Judges are: 

Christine D'Cruz, a professional marketer whom has held leadership positions at EDF Energy, American Express and many more. Today she is Managing Director of Cruz & Co a strategy and marketing consultancy. 

Sarah Arnett is an illustrator, designer and photographer whose work crosses the boundaries of fine art and fashion. Sarah has also worked as a consultant advising organisations on design and branding. You can find her collections at www.modernlove.in and www.saraharnett.co.uk. 

The third judge is Thierry Bayle, the founder of Global Fashion Management. This global fashion business consultancy provides support for both brands and retailers across the world. Thierry has has spent the past 20 years in the fashion industry, providing business support and advice on any aspect from strategic planning, brand development, export, retail, credit management and logistics. He has become something of a guru for Fashion exporters and has often been a key speaker with Fashion organisations, trade shows and government bodies (Autumn Fair, British Jewellery Association, California Mart, Fashion Group International, Innovative Enterprise Action, London College of Fashion, Moda UK, Off Price Show, Summer Fair, Hub, UK Trade & Investment). Thierry also has unique experience in the implementation of key operational aspects for Fashion Houses and Fashion retailers. He has worked for brands such as Alberta Ferretti, Calvin Klein, Denisonboston, DVF, Iceberg, Kenzo, Kurt Muller, Lipsy, Mina UK, Miss Bibi, Moschino, Paolo Da Ponte, Parah, Penelope Chilvers, Rozae Nichols, Sabato Russo, Versace, Queen of Darkness.

Look forward to seeing you all at the VIP Launch!

Many thanks,

Stevie-Jayne 
Guest List Manager / Event Co-ordinator
Brighton Fashion Week
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